Next + Now

Bottled water causes puppy blindness

Eco activists have launched a new round of attacks on bottled water companies. The duo behind rolled out an ad campaign this summer with statements like “Bottled water causes
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Does your packaging come to mind?

Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. lets you find out. Visitors to the site view a series of brand logos
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How much is too much?

In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
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Apple may plug packaging into power source

A recently uncovered patent application by Apple indicates the brand is considering the idea of “active” packaging that allows shoppers to interact with electronic media while the products are still
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Tesco to shoppers: leave packaging with us!

UK retailer Tesco is encouraging shoppers to discard unwanted product packaging (produce trays, toothpaste cartons, etc.) at the checkout counter. The six-week pilot program is designed to cull consumer feedback
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Brands should tally green benefits

It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
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“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
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Doritos Late Night

Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto and place
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Twitter tags on Pepsi RAW cans

Brands are starting to mix social media in with their packaging. Pepsi RAW put its Twitter address on 1.4 million sample cans in the UK this summer, becoming, according to
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Absolut-ly no label

Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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