Next + Now

Can Coke save a life?

August 3, 2009
Colalife.org is a grassroots campaign to get Coca-Cola to open its package distribution in developing countries to help deliver hygiene and educational products to hard-to-reach populations. The idea is to
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2009 Packaging That Sells Conference > Recap

July 30, 2009
At this year’s Packaging That Sells conference, held Oct. 22-23, design and strategy met with hundreds of brand marketers, designers and packaging suppliers in downtown Chicago. 

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Alleviating luxury shoppers' guilt

June 26, 2009
Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails
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Grass is greener at Yankee Stadium

June 26, 2009
A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades
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Insight: More “touchable” packaging

June 26, 2009
Sure, your packaging is supposed to protect the product. But, if you consider a recent study by The Journal of Consumer Research, it should also make it more “touchable”. The
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Heard

June 26, 2009
“In today’s economic environment, the consumer is very focused on value, and one of the things we’re most focused on is exploring new packaging solutions.” - Eric J. Foss, president
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Packaging as art

June 4, 2009
Shiseido, Suntory Limited and Tokyo University of the Arts will kick off a joint project featuring the “Product Design Exhibition of Shiseido and Suntory” at The University Art Museum at
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Playing the paycheck cycle

June 4, 2009
Brand owners in the fast-moving consumer goods (FMCG)space are making the most of the “paycheck cycle”, according to a recent story in The Wall Street Journal. Packaging plays a role
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Generous growth for green packaging

June 4, 2009
U.S. demand for green packaging is projected to increase 3.4 percent annually to $43.9 billion in 2013, according to a report from The Freedonia Group. The fastest gains are expected
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Borough check: Consumer-driven design

April 20, 2009
When Bond No. 9 introduced its newest fragrance, “Brooklyn”, natives of the borough had a few things to say about what they thought the bottle should look like. So the
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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