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Spirits and Beer Brands With "Badge Value"

L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest “badge value”-imagery that consumers associate with the brand and want to be connected with. They
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Pepsi Fined for Illegible Labels

Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation.
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All Eyes on Your Recycling Bin

Residents in the London borough of Brent could face a £1,000 ($1,914 USD) fine if they fail to recycle packaging, now that the Brent Council has made recycling compulsory for
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Big Beer Cans Cause Drunkeness in UK?

A homeless charity in the UK filed a complaint with Portman Group, an alliance of alcohol producers that promotes sensible drinking and responsible alcohol marketing, saying that oversized 500mL cans
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Marketing Misfire: Burger King

European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including
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Recycling program offsets rising food costs

Brands like Kraft, Evian and Stonyfield Farm and retailers like CVS and Petco are signing on with RecycleBank, a recycling facilitator that awards points to households based on the weight
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BK bags send environmental message to kids

Burger King is introducing the industry’s first 100 percent post-consumer recycled bag this month. Part of the company’s U.S. Kids Meal packaging, the bags raise the bar for the sector,
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R.I.P(ringles)

The man who designed the tall cylindrical Pringles canister, Frederic J. Baur, will spend eternity in one. A portion of Baur’s cremated remains were buried in one of the resealable
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Coke testing 2L contour bottles

Coca-Cola North America is piloting its signature contour shape in two-liter bottle sizes in two U.S. markets this summer: Birmingham, Ala., and Chattanooga, Tenn. The company says the advantages for
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Starbucks logo is vintage (but not the original)

Starbucks is banking on the vintage appeal of its former logo to restore goodwill after what analysts describe as a series of missteps. The green-and-black icon on coffee cups has
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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