Next + Now

Evian’s Wi-Fi-Enabled Magnet

July 25, 2012
To promote its new online delivery service and website, www.evianchezvous.com, Evian introduces Evian Smart Drop — a Wi-Fi-enabled magnet.
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Creative Strangers - Design Heineken - Limited-Edition Bottle

June 21, 2012
To mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook.
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Protect Your Pint!

June 21, 2012
Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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A Spin on Branding

June 21, 2012
Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Is Your Brand Cool Enough?

June 21, 2012
According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
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Oreo Celebrates 100th Birthday

May 23, 2012
Heritage brand Oreo celebrated its 100th birthday in March.
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US Pet Market Proves Recession Friendly

May 23, 2012
According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere.
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Honest Tea Collects 15K+ Empty Packages

May 23, 2012
Honest Tea collected more than 15,000 empty plastic, glass and aluminum beverage containers during its recent “The Great Recycle” event in New York City.
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Help Remedies Launches Cause Marketing Campaign

May 16, 2012
Help Remedies announces the launch of “help I've cut myself & I want to save a life”, which supplements Help's standard adhesive bandages with a bone marrow donor registry kit.
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Method, TerraCycle to Upcycle Household Cleaner Packaging

May 16, 2012
Household eco-innovator Method and upcycler TerraCycle have expanded their collection program to accept all kinds of cleaner packaging, regardless of type or brand.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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