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McDonald’s Moves to Phase Out Foam Cups

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McDonald’s is testing a double-walled fiber hot cup in approximately 2,000 restaurants
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Locally Grown Produce Top of Mind with Consumers

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More than half (52%) of consumers report it’s more important to buy local produce than organic options.
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HEARD! April 2012

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“We believe that canned packaging is one of the safest options in the world." - Craig Owens, Campbell Soup Company
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Unilever Launches Online, Open Innovation Space

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Unilever has launched an online platform: “lighter and more sustainable packaging which will cut the weight, quantity and waste of our product packaging.”
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App Integrates Packaging, Augmented Reality

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Lacta chocolate recently released a smart phone app that allows users to exchange personal messages.
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INSIGHTS! April 2012

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More than half, 59% of shoppers state that seeing environmental claims on packaging positively impacts their behavior.
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Smart Phones Help Consumers Comparison Shop

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Ownership of smart phones is rapidly approaching levels of traditional mobile phones.
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Track Your Bud

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Budweiser has introduced “Track Your Bud”, a digital campaign integrated with packaging that will allow consumers to trace the origins of their beer to one of the company’s 12 US
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Best Retail Brands 2012

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Retail giant Walmart maintains its number one position on Interbrand’s U.S. Most Valuable Retail Brands list for 2012. The Best Retail Brands report ranks the top 50 U.S. retail brands
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White Check Label Means More Whole Grain

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General Mills is making it easier for shoppers to choose products with whole grain listed as their first ingredient. More than 50 cereals identified with a “white check” label have
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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