Next + Now
February 21, 2012
If it seems like girls are making an effort to look more mature at a younger age, there’s a reason for that-and beauty brands are ready to help them along.
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February 8, 2012
The Coca-Cola Co. has partnered with three biotech companies (Virent, Gevo and Avantium) to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based
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February 8, 2012
A group of Yale University students has discovered a fungus that can “live and prosper” on a steady diet of polyurethane, according to the September issue of Applied and Environmental
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January 9, 2012
What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett. Prompted by news
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December 9, 2011
Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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November 22, 2011
The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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November 11, 2011
Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
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November 11, 2011
Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
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September 20, 2011
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
- Steve Jobs, former CEO of Apple, Wired, Feb. 1996
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September 14, 2011
With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose
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