Next + Now

Beauty brands targeting younger faces

If it seems like girls are making an effort to look more mature at a younger age, there’s a reason for that-and beauty brands are ready to help them along.
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Coke to Accelerate PlantBottle Initiative

  The Coca-Cola Co. has partnered with three biotech companies (Virent, Gevo and Avantium) to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based
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This Fungus Eats Plastic

A group of Yale University students has discovered a fungus that can “live and prosper” on a steady diet of polyurethane, according to the September issue of Applied and Environmental
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Tide tote doubles as a grocery list

What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett.   Prompted by news
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Why Dockers and whiskey go together

Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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EPA widget puts recycling in terms consumers understand

The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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Coke puts fans on the can in Australia

Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
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Heinz lets friends send 'get well' soup via Facebook

Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
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Heard!

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
 
 - Steve Jobs, former CEO of Apple, Wired, Feb. 1996

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Nestle's eco-friendly app

With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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