Next + Now

Beauty brands targeting younger faces

February 21, 2012
If it seems like girls are making an effort to look more mature at a younger age, there’s a reason for that-and beauty brands are ready to help them along.
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Coke to Accelerate PlantBottle Initiative

February 8, 2012
  The Coca-Cola Co. has partnered with three biotech companies (Virent, Gevo and Avantium) to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based
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This Fungus Eats Plastic

February 8, 2012
A group of Yale University students has discovered a fungus that can “live and prosper” on a steady diet of polyurethane, according to the September issue of Applied and Environmental
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Tide tote doubles as a grocery list

January 9, 2012
What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett.   Prompted by news
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Why Dockers and whiskey go together

December 9, 2011
Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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EPA widget puts recycling in terms consumers understand

November 22, 2011
The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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Coke puts fans on the can in Australia

November 11, 2011
Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
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Heinz lets friends send 'get well' soup via Facebook

November 11, 2011
Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
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Heard!

September 20, 2011
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
 
 - Steve Jobs, former CEO of Apple, Wired, Feb. 1996

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Nestle's eco-friendly app

September 14, 2011
With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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