Next + Now

6-Pack for Your Six Pack

Heineken has partnered with fashion retailer Union LA and six culture blogs in a t-shirt collaboration that takes packaging to a new level. The Heineken x Union LA tees are
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Living Off Food Waste

In America, even the dumpsters are filled with food. That’s a line from a documentary called Dive!, which follows director Jeremy Seifert and friends as they sift through the
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Nike (Makes Poster) Free

Nike has put packaging at the center of a global campaign for Nike FREE, a line of shoes meant to simulate barefoot running. A promotional wrap that “celebrates the individual”
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Beach litter? There's an App for That

Photo: Electrolux Vac from the SeaTo raise awareness of all the bottles, cans and other marine debris that wash up on US beaches, the University of Georgia and the National
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Coffee Cup Ends the "Tip and Dump"

To-go coffee is typically served full, to the brim, which leaves milk and cream lovers no choice but to dump a few ounces in the trash. If you consider that
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“If you make a series of small, but sustainable changes, you can make a big difference. A smaller cooler package of Coke is a healthful choice.” -Sandy Douglas, president, Coca-Cola
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Fridge Anthropology

Blandine, Juliette and Gabrielle, 2010, Rye, New York. Credit: Stéphanie de Rougé, www.stephaniederouge.comWhat does your refrigerator say about you? That’s the question photographer Stéphanie de Rougé is posing as part
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The Crisp Sound of Pringles

Procter & Gamble is doling out tiny speakers that fit on the top of any Pringles canister. The speaker uses the empty canister to amplify sound when it’s attached to
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“We’re gonna make the cans anyway. Why shouldn’t we have them tell the stories of our brands?” -Wendy Clark, Coca-Cola’s SVP of integrated marketing and communications, in AdAge
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Vacs From the Sea

Swedish appliance maker Electrolux has developed five fully-functional vacuum cleaners made from plastic waste recovered from the world’s oceans. Each of the five vacuums represents the ocean from which the
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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