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6-Pack for Your Six Pack

July 11, 2011
Heineken has partnered with fashion retailer Union LA and six culture blogs in a t-shirt collaboration that takes packaging to a new level. The Heineken x Union LA tees are
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Living Off Food Waste

July 11, 2011
In America, even the dumpsters are filled with food. That’s a line from a documentary called Dive!, which follows director Jeremy Seifert and friends as they sift through the
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Nike (Makes Poster) Free

July 6, 2011
Nike has put packaging at the center of a global campaign for Nike FREE, a line of shoes meant to simulate barefoot running. A promotional wrap that “celebrates the individual”
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Beach litter? There's an App for That

June 7, 2011
Photo: Electrolux Vac from the SeaTo raise awareness of all the bottles, cans and other marine debris that wash up on US beaches, the University of Georgia and the National
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Coffee Cup Ends the "Tip and Dump"

June 7, 2011
To-go coffee is typically served full, to the brim, which leaves milk and cream lovers no choice but to dump a few ounces in the trash. If you consider that
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Heard!

June 7, 2011
“If you make a series of small, but sustainable changes, you can make a big difference. A smaller cooler package of Coke is a healthful choice.” -Sandy Douglas, president, Coca-Cola
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Fridge Anthropology

June 7, 2011
Blandine, Juliette and Gabrielle, 2010, Rye, New York. Credit: Stéphanie de Rougé, www.stephaniederouge.comWhat does your refrigerator say about you? That’s the question photographer Stéphanie de Rougé is posing as part
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The Crisp Sound of Pringles

June 7, 2011
Procter & Gamble is doling out tiny speakers that fit on the top of any Pringles canister. The speaker uses the empty canister to amplify sound when it’s attached to
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Heard!

June 7, 2011
“We’re gonna make the cans anyway. Why shouldn’t we have them tell the stories of our brands?” -Wendy Clark, Coca-Cola’s SVP of integrated marketing and communications, in AdAge
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Vacs From the Sea

June 7, 2011
Swedish appliance maker Electrolux has developed five fully-functional vacuum cleaners made from plastic waste recovered from the world’s oceans. Each of the five vacuums represents the ocean from which the
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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