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Killer Paper

April 1, 2011
Scientists have reported successful lab tests of “killer paper,” a paper coated with silver nanoparticles that could be used in food packaging to fight the bacteria that causes food spoilage.
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The Next Sustainability Hot Button?

April 1, 2011
Concern over the health implications of packaging materials is on the rise. The latest fears cropped up after Swiss scientists revealed a potential health risk in the mineral oils found
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Shoebox Takes to the Streets

April 1, 2011
A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on
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Heard!

March 2, 2011
“Packaging plays an essential role in meeting consumer needs. It is the face of our brands around the world.” -Coca Cola 2009/2010 Sustainability Review
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The Latest Competition: Your Brand Agency

February 25, 2011
It used to be that design firms were responsible for one thing-helping to develop and design your brand. But today, those same agencies are using their expertise to create their
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Meal Planning 101

February 25, 2011
Innovative in-store technologies are making shopping easier, faster and more convenient than ever before. Looking to jump on this interactive bandwagon, Kraft Foods and Intel Corporation introduce their Meal Planning
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Udder-ly Good

February 25, 2011
To drive home the message that soy milk is a good alternative to cow milk, Russian brand agency KIAN designed an udder-shaped package for Soy Mamelle-an all natural, low fat
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The World's First Pop-Up Mall

February 25, 2011
Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which
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Partners in Satire

February 25, 2011
In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded
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Heard!

February 25, 2011
“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad
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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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