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Killer Paper

April 1, 2011
Scientists have reported successful lab tests of “killer paper,” a paper coated with silver nanoparticles that could be used in food packaging to fight the bacteria that causes food spoilage.
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The Next Sustainability Hot Button?

April 1, 2011
Concern over the health implications of packaging materials is on the rise. The latest fears cropped up after Swiss scientists revealed a potential health risk in the mineral oils found
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Shoebox Takes to the Streets

April 1, 2011
A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on
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Heard!

March 2, 2011
“Packaging plays an essential role in meeting consumer needs. It is the face of our brands around the world.” -Coca Cola 2009/2010 Sustainability Review
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The Latest Competition: Your Brand Agency

February 25, 2011
It used to be that design firms were responsible for one thing-helping to develop and design your brand. But today, those same agencies are using their expertise to create their
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Meal Planning 101

February 25, 2011
Innovative in-store technologies are making shopping easier, faster and more convenient than ever before. Looking to jump on this interactive bandwagon, Kraft Foods and Intel Corporation introduce their Meal Planning
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Udder-ly Good

February 25, 2011
To drive home the message that soy milk is a good alternative to cow milk, Russian brand agency KIAN designed an udder-shaped package for Soy Mamelle-an all natural, low fat
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The World's First Pop-Up Mall

February 25, 2011
Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which
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Partners in Satire

February 25, 2011
In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded
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Heard!

February 25, 2011
“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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