Next + Now
January 31, 2011
Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights
Read More
January 31, 2011
Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk
Read More
January 31, 2011
Massachusetts brewery Buzzards Bay Brewing serializes a detective story on the labels of its Just Beer brand India Pale Ale variety. Each 22oz bottle features one of 12 chapters in
Read More
January 31, 2011
Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to
Read More
January 31, 2011
“Packaging plays a huge role [in] the ability to accelerate the sales growth rate.”- Paul Varga, chairman and CEO, Brown-Forman, in an earnings call
Read More
January 11, 2011
McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that
Read More
December 14, 2010
The 30th anniversary of Post-It notes was celebrated by 3M Sweden this fall with a limited-edition box that touted the brand as the “vintage Twitter.” The retro-style packaging was designed
Read More
November 5, 2010
“[Our] most effective marketing dollars are spent on creating great product and great packaging.” - Eric Ryan, Method co-founder and chief brand architect, the keynote at BrandPackaging’s Packaging that Sells
Read More
November 5, 2010
Stonyfield opted not to mark its new corn-based plastic yogurt cups with the “7” recycling number, which is used as an “other” category identifier for a host of plastics, including
Read More
November 5, 2010
Likened to a Craigslist for industrial waste, Recycle Match screens and pairs companies producing industrial waste with those who can reuse it. Vinyl billboards become shopping bags, for instance. There’s
Read More
Subscribe
