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Condoms and the Cost of Procreation

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Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights
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Happiness on a Spoon

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Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk
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The 'Case' of the IPA

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Massachusetts brewery Buzzards Bay Brewing serializes a detective story on the labels of its Just Beer brand India Pale Ale variety. Each 22oz bottle features one of 12 chapters in
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Bottle-Inspired Experiences

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Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to
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Heard!

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“Packaging plays a huge role [in] the ability to accelerate the sales growth rate.”- Paul Varga, chairman and CEO, Brown-Forman, in an earnings call
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McDonald's "Save for Something" Campaign

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McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that
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Post-It Notes: Vintage Twitter?

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The 30th anniversary of Post-It notes was celebrated by 3M Sweden this fall with a limited-edition box that touted the brand as the “vintage Twitter.” The retro-style packaging was designed
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Heard!

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“[Our] most effective marketing dollars are spent on creating great product and great packaging.” - Eric Ryan, Method co-founder and chief brand architect, the keynote at BrandPackaging’s Packaging that Sells
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Insights in the Details

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Stonyfield opted not to mark its new corn-based plastic yogurt cups with the “7” recycling number, which is used as an “other” category identifier for a host of plastics, including
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Waste has Met its Match

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Likened to a Craigslist for industrial waste, Recycle Match screens and pairs companies producing industrial waste with those who can reuse it. Vinyl billboards become shopping bags, for instance. There’s
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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