Next + Now
November 5, 2010
On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing
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November 5, 2010
Rather than use the typical jewelry-style box, the Issey Miyake VUE watch features packaging that hides and protects the watch within the layers of a note pad. Users lift the
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October 19, 2010
Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches
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October 5, 2010
In lieu of a stigmatizing “special” phone for seniors, Samsung’s Out of the Box packaging concept works to respectfully bridge the digital divide. The manuals are a set of
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September 1, 2010
For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed
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September 1, 2010
Working on a social networking program for your brand? There’s Twitter and Facebook, of course, but don’t overlook the basic barcode. Stickybits is a startup with an application that lets
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September 1, 2010
“If we make something simpler, and you find it on a shelf, you use it more often. From a consumer value standpoint, that’s how we leverage design to create simplicity.”
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September 1, 2010
Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing
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July 29, 2010
Our industry has a responsibility to review the packaging it uses and to ensure that any negative impact arising from its production or disposal is minimized. -Paul Polman, CEO of Unilever,
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July 29, 2010
Designer Scott Amron’s insulated coffee cup concept eliminates the need for a separate cup sleeve. Pouring a hot beverage into the stackable cup prompts the band on the cup’s
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