The Bottom Line

Shock Top's Bottom Line

Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.
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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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The Bottom Line

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Bottom Line

In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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The Bottom Line

For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Britain's Oldest Wine and Spirit Merchant

Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.
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The Bottom Line

Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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FRS Healthy Energy

The redesign that clinched a deal with Pepsi.
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How do you evaluate design concepts?

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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