The Bottom Line

Shock Top's Bottom Line

November 1, 2012
Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.
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The Bottom Line

October 1, 2012
In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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The Bottom Line

September 1, 2012
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Bottom Line

July 25, 2012
In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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The Bottom Line

June 21, 2012
For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

May 23, 2012
Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Britain's Oldest Wine and Spirit Merchant

April 3, 2012
Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.
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The Bottom Line

March 5, 2012
Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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FRS Healthy Energy

November 14, 2011
The redesign that clinched a deal with Pepsi.
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How do you evaluate design concepts?

October 17, 2011
Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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