The Bottom Line

Urban Fruit

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Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Redi-Measure brown sugar

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By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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World's Best Cat Litter increases distribution

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When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Club House: Spicing up sales

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Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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