The Bottom Line

Urban Fruit

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Redi-Measure brown sugar

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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World's Best Cat Litter increases distribution

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Club House: Spicing up sales

Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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