When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
Although the Club House line of One Step Seasonings was experiencing
strong sales growth, consumers were having trouble finding new ways to
use the spices in their cooking, leading to less use of the product.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.