The Bottom Line

Seattle's Best Coffee

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Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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Stonemill Kitchens

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Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.
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Debbie & Andrew's

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To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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Balance Water

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An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
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Beringer Vineyards

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Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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REDD'S

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To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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Hovis

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When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Tequila Rose

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In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.
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Muscle Milk

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To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 
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Preserve

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Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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