The Bottom Line

Seattle's Best Coffee

Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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Stonemill Kitchens

Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.
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Debbie & Andrew's

To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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Balance Water

An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
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Beringer Vineyards

Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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REDD'S

To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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Hovis

When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Tequila Rose

In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.
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Muscle Milk

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 
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Preserve

Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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