The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
By John Parham
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When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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The Art of Instinct

By Simon Preece
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How sensory triggers can help brands make a quick emotional connection with consumers.
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Product Packaging as Story Teller

By Mike Taylor
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There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Original Research > Battling the Backlash

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Are bottled water brands getting their environmental message across?
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Unseen is Unsold

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Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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Swimming Upstream

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How package design research can revolutionize innovation
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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