- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.
Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?
A great name can propel a brand to the top of its category.
Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements
One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.
The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction. In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story