Insights

Brand Central

Lifestyle brands will take over the world.
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A Brush with the Divine

Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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Fan Club

One bold brand caters to its customers with powerful design.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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The Art of Instinct

How sensory triggers can help brands make a quick emotional connection with consumers.
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Toying Around with New Products

An interview about Weiner Whistles, design and development, and everything in between.
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Oreo Celebrates 100th Birthday

Heritage brand Oreo celebrated its 100th birthday in March.
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Product Packaging as Story Teller

There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Packaging is Life

In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Consumer Inspired

Consumer strategy lessons that inspire the way Method envisions the future.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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