Materials / Technology

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.
April 1, 2013

Sustainability is a notion that spans the entire packaging life cycle.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
April 1, 2013

Sustainability is quickly becoming the next great innovation in business.


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Embracing Sustainability for your Brand

A framework for creating green packaging.
April 1, 2013

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.
March 1, 2013

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


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Recycled Plastic Makes Stiff Competition

October 1, 2012
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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Flexible Packaging Gets a Bad Wrap

July 25, 2012
The hidden environmental benefits of the material.
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Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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