Features

Beyond the Brief

How simple solutions and an unorthodox approach can produce extraordinary results.
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Aluminum Reaches New Heights

The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Product Packaging as Story Teller

There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Heinz Sets the Pace with Package Innovation

Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Cutting Wrap Rage Out of Toy Packaging

Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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How Holiday Packaging Can Inspire Brands Year-Round

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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The making of Pinkberry

How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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