Kwikee, the leading provider of CPG imagery and brand-related data, has launched Brand Propeller, a turnkey service to help small and emerging brands create the agency-quality e-commerce-ready imagery and product data they need to propel their brand onto the digital shelf quickly, easily and cost effectively.
The environmental impact of a product increasingly plays an important role in whether conscious consumers choose one product over the other. Shoppers are demanding sustainable goods and expect corporations to take the lead in making it happen.
Food Marketing Institute (FMI) released its U.S. Grocery Shopper Trends 2017 analysis, revealing shopper demand for dimensions of transparency along the supply chain challenged by an evolving marketplace.