Beverage

Tim Smith’s Climax Moonshine

The illegal moonshine in now legit.
January 7, 2014

Prost Beverage Co. has licensed the rights to develop the brew.


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Glenmorangie 1963

The bottles use the original shape from 1963, with the addition of an engraved silver label and cap.
December 4, 2013

The whisky bottles are encased in a "Time Capsule," a leather-strapped wood and metal box.


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Upbeat with Copolyester Label

The material offers the beverage bottles a soft-to-the-touch feel, matte look, 360-degree billboard effect and sustainability benefits.
November 21, 2013

The material was selected because the recyclability of the bottles was important to the company.


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Amigos

A new glass bottle is designed to put brand identity directly in front of consumers.
November 6, 2013

 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 


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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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Packaging Company Turns Traditional Glass Craft into Original Bottles

Inspiration for the vodka bottles came from traditional Swedish glass craft.
October 29, 2013

Package decoration is achieved within the glass container, rather than being added to the outer surface of the bottle after production. 


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P'Tit Oasis

The air-filled package handle and attached straw cater to the target market.
September 4, 2013

Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a new 200-ml Air Aseptic package by Ecolean.


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Daily's Cocktails

The pouches recently underwent a redesign to preserve market share.
September 4, 2013

American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.


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Crystal Head Vodka Limited-Edition Packaging

The handcrafted paperboard display case features a real metal zipper.
August 1, 2013

Universal Music Canada and Crystal Head Vodka have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th Anniversary Gift Set.


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Dust Cutter Lemonade

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum bottles.
August 1, 2013

Dust Cutter’s brand personifier is the Lemon Cowboy.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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