Design

Launch Support

Consider these steps to make product launches a success.


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Not All Eye Tracking Is Created Equal

A recent study shows certain package evaluation alternatives may fall short.


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Create a Great Brand Launch

Get your identity and pack to flourish from the start.


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Sign, Seal and Deliver Your Design Gallery Submissions

Curious how the Design Gallery process works? We'll tell you.


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Stone-Care Products Get Redesigned Labels

The new package design positions the brand as experts while helping customers.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Making the Case for Packaging Investment

Demonstrating the Power of Design

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?


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Andy’s Candy Apothecary

The agency created packaging in the form of six boxes and three jars.

A new logo, packaging and branding campaign are in place for the candy shop.


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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