Structure

Small Box Stores are Big Again: Brand Implications

What does this mean for food and beverage makers as companies open smaller stores?


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Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?

No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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Designing Packaging for Baby Boomers

The time is now to refocus on the needs of an aging generation.


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Standing Out From the Crowd at Shelf

Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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Cutex Packaging Removes Confusion at Shelf

Prior packaging blended in with other brands' bottles in store, crippling sales.


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Stand-Up Pouches: The Power of Convenience

Consumer benefits are keeping the flexible structures on a growth trajectory.


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Nut Packaging Gets New Design and Structure

The brand's original pack was at odds with its ripened positioning.


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It's Time to Elevate the Package to Market Brands

Strengthen packaging's marketing power to engage consumers.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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