- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
New brand identification for Ponysaurus Brewing Co.
The wine bottles have 3D labels which give shoppers a transformative experience.
The new identity was created to reflect the spirits’ heritage and vintage status.
The package has to be durable, as it is stored and used in working equine centers.
The material was selected because the recyclability of the bottles was important to the company.
Avery Dennison recently introduced its first Select Solutions portfolio of specialized pressure-sensitive materials.
The labels are intended for the craft beer market.
The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.
The product offers American brewers a home-grown source for label stock.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story