Throughout the past decade, behavioral economics has made an enormous impact in the realm of academia, government and public policy. Today, this framework is now entering the world of marketing and consumer research — and its influence will be profound.
Launched in 2011, Harmless Harvest, a startup with humble roots, has upended the fast-growing premium organic coconut water category, changed the way that the beverage industry does business, and quickly established itself as a modern-day American success story.
The software allowed designers to use bright color in a big way on the premium fabric softener packaging.
July 6, 2016
With its award-winning packaging design application iC3D, Creative Edge Software has recently helped Sun Branding Solutions create a range of new packaging designs for Unilever’s premium variant of the Comfort Intense fabric softener brand.
For 22 years, Goose Island has fanned the flames of desire among its customers by releasing only a limited quantity of a beer variety on Black Friday. While many flock to shop, beer lovers stand outside for hours and sometimes days to get their hands on the year’s Bourbon County series.