Paperboard

Single Malt Whisky Specialist Chooses Trucard Board for Its Brands

Trucard 0 matt and Trucard 0 felt will be used for the outer box liners.
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The range, both coated and uncoated, is FSC certified with many 50 percent post-consumer waste recycled options.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
By David Lunati
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Sustainability is quickly becoming the next great innovation in business.


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Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
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Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Brokula&Ž

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Brokula&Ž (Broccoli and Ž) is a clothing line by brand strategy and design agency Bruketa&Žinić OM made from organically grown materials.


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Sunnyside Farms

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Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications.


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Falconboard Build

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Hexacomb’s Falconboard Build paper-based graphic display board aims to meet the needs of the semi-permanent (two-to-six months) and large-format POP display segments.
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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.
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The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Lancôme Génifique Yeux Light-Pearl

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Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.


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VO5 Salon Series

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High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.


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Lipton Tea & Honey

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Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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