- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Don't miss out on articles! Get BRANDPACKAGING's free digital edition
Now with digital-exclusive stories and features!
The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.
Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.
High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.
Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Mutualism, by definition “how one species affects another for mutual benefit,” has gone from an abstract concept to a significant global trend in the last few years, and it is revolutionizing business and government models around the world. It speaks to the fact that we live in a world so interconnected that it is hyper-local and global at once, and our bonds with each other—and the planet—have morphed from the ‘singular’ relationship to the ‘plural’—and encompassing—mutualism.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.