Metal/Aluminum

Toys and Games Stand out on Shelf with Specialty Packaging

Unique packaging can help brands build loyalty.
July 15, 2013

Metal packaging caters to two types of consumers.


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Aquiesse Candles

July 1, 2013

Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.


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Landshark Zac Brown Band Cans

July 1, 2013

Landshark Lager is featuring the Zac Brown Band on special, limited edition 16 oz. cans.


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Sanpellegrino Chinò

The brand desired to clearly affirm the different soul of Chinò.
June 10, 2013

Sanpellegrino wanted positioning to differentiate its products from competitors' items.


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Lift Bridge Brewing Company Launches Farm Girl Saison

The flagship beer has launched in four-packs of 16oz. cans from Rexam.
May 14, 2013

Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity.


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Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.
March 1, 2013

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
February 1, 2013

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Popeye Energy

February 1, 2013

Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.


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Dove Advanced Care gets new look

October 1, 2012

Casa Rex has developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. 


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Sky High Rye soars onto shelves

October 1, 2012

Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12oz cans from Rexam. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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