- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Metal packaging caters to two types of consumers.
Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.
Landshark Lager is featuring the Zac Brown Band on special, limited edition 16 oz. cans.
Sanpellegrino wanted positioning to differentiate its products from competitors' items.
Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity.
Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.
Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.
Casa Rex has developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story