By converging packaging, trend analysis and market research, the agency created a visually inspiring pouch.
September 4, 2013
Launched in 1995, Tasty Bite has since become a market leader in the Indian/pan-Asian segment, largely attributable to predicting and leveraging the consumer mega-trends that are shaping the way Americans eat, according to the company.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.