Glass

Omission

Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.


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Ommegang Brewery

Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.


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Shock Top's Bottom Line

Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.
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Nonalcoholic adult beverage ZEO sparkles on shelves

“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer. 


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New rum hits shelves just in time to boost Halloween spirits

Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”


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Bulleit Bourbon gears up for two new products

Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. 


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Growler garners award recognition

Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design. 


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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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Early Times’ First Flavored Spirit: Early Times Fire Eater

Early Times Fire Eater, a hot cinnamon-flavored liqueur and Early Times’ first flavored spirit, launched in July.
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The Most Interesting Redesign in the World

Dos Equis highlights its unique history with a refreshed look.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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