Today’s consumer is not the consumer of the past, and tomorrow’s customers will continue to change at a rapid pace: Demographics and shopping habits are shifting; technology is creating new ways for them to purchase from a greater range of products; and attention spans are plummeting.
Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.”
Companies such as P&G and Nestle have embraced collaboration and reaped its benefits. Tetra Pak U.S. and Canada CEO Carmen Becker shares relevant insights and actionable strategies on how to do the same at your brand.