The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.
Diverse ongoing threats, new regulatory requirements for life critical products and technical evolution will fuel market growth for anti- counterfeiting packaging technologies across the next five years, according to exclusive new data from Smithers Pira.
Flexible packaging has quickly become a popular choice among consumers and consumer goods producers due to its cost efficiency and convenience. However, lack of sustainability and low premium appeal are hindering the growth of the flexible packaging segment, signaling a need for manufacturers to invest in addressing these issues, according to research and consulting firm GlobalData.
“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.
Technology has made it easier for individuals involved in counterfeiting activities, as e-commerce platforms have gained popularity. Technology is assisting counterfeiters to advertise, produce and distribute fake products. However, technology can also play a crucial role to curb the production and distribution of counterfeit goods.
As a frequent point of interaction on food and beverage packaging, dispensing closures provide key opportunities for brands to create differentiation on retail shelves and deliver memorable experiences that help build consumer loyalty.
Label Insight's 2017 Shopper Trends Study reveals that nearly half of consumers (49%) adhere to a particular diet or nutrition plan, and 75% avoid specific ingredients when shopping for food products. But, 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.