Research and Trends

Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.

So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.

A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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