- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
The multi-generational family farming company owns its entire supply chain from growing to distribution. The organic and non-GMO rice products are intended to appeal to gourmet and health and wellness consumers.
Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story.
The chips are designed to provide consumers with a healthy alternative in the snack aisle.
Tesco’s Finest range represents its tastiest food, and the whole bean and ground coffees are sourced from around the world.
The premium line is meant to fit the lives of active, hardworking men who enjoy living well (and appeal to the women who care about the skin of their men).
Every woman wants to feel attractive. Sexy Hair’s stand-out splash of red intends to show that fun can be powerful.
Pillsbury Baguette Chips are designed to provide a snack rich with the brand’s bread history to appeal to the adult flavor seeker.
Verve Bold, a healthy alternative to typical energy drinks, is Verve’s edgy new product designed to create energy around the brand and attract Millennials and the young at heart.
The whimsical brand strives for its quality tea, herbs and Sipware to deliver a “Sip by Sip Rather Than Gulp by Gulp” experience.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction. In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story