UK > Budens and Londis own brands

March 9, 2010
/ Print / Reprints /
/ Text Size+

Musgrave Retail Partners GB, which operates the Londis and Budgens supermarkets in the UK, has released new packaging for its own brand whiskey, gin and vodka. The labels take a typographic approach, with an individual letterform used as a predominant design element to capture the “essence” of the spirit inside. The “v” of the vodka, for instance, is set against a silver foiled eagle in a way that alludes to early 20th century Russian art. Text on each of the labels follows the same architecture across the entire range of own brand products. The whiskey, gin and vodka redesigns are part of the “better” tier of the company’s “good, better, best” store brand strategy; the entire portfolio is in the midst of a refresh.

March 2010


Pentagram London,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png