UK > Budens and Londis own brands

March 9, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Musgrave Retail Partners GB, which operates the Londis and Budgens supermarkets in the UK, has released new packaging for its own brand whiskey, gin and vodka. The labels take a typographic approach, with an individual letterform used as a predominant design element to capture the “essence” of the spirit inside. The “v” of the vodka, for instance, is set against a silver foiled eagle in a way that alludes to early 20th century Russian art. Text on each of the labels follows the same architecture across the entire range of own brand products. The whiskey, gin and vodka redesigns are part of the “better” tier of the company’s “good, better, best” store brand strategy; the entire portfolio is in the midst of a refresh.

LAUNCH DATE
March 2010

PACKAGE DESIGN

Pentagram London, www.pentagram.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus