UK > Front Row

January 20, 2010
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Targeting young, fashion savvy consumers, Front Row by Charles Worthington turns hair care products into decorative accessories through its peel-off packaging. The top layer uses a black background and colorful typography announcing the brand name, while the secondary label features vibrant, decorative designs, without any text. Front Row was modeled after the backstage experience at runway shows. Its goal was to capture the flair and drama of the fashion world, while depicting the professional nature of the brand. (Package design: Jkr,

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