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Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging. The new design features pastel-colored apples that are in-keeping with the nutrition consultancy’s motto of ‘Eat better forever’. The cardboard sleeves also incorporate informative language that clearly identifies the ingredients. The brand will roll out the new look across its entire portfolio, beginning with the bread products.
Launch
January 2011
Package design
Pearlfisher, www.pearlfisher.com
