USA > 7UP

May 24, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro.



For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro. Matlin created a flashy, disco-ball themed can, complete with a TV spot featuring 7UP ad icon Geoffrey Holder and a launch event with the Harlem Globetrotters. Rich channeled the eighties with his zebra- striped packaging, supported by a 30-second commercial that included Dee Snider from Twister Sister and a launch event with a performance by Def Leppard. The contestants’ winning designs have been reproduced on limited-edition cans that will be available at select retailers nationwide.

Launch
May 2011  

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus