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Originally introduced in 2007 as a kids’ beverage marketed to moms, bot is relaunching with an updated brand identity. Redesigned to target health-conscious adults, the enhanced flavored water has replaced its character-focused packaging with a modern, white dot pattern that stands out against a solid, colorful background (green, orange, blue, red, yellow or purple, depending on the variety). Bot is available in key lime, valencia orange, blue plum, mixed berry, meyer lemon and concord grape.
Launch
May 2011
Package design
TDA_Boulder, tdaboulder.com
