USA > Bravado

June 26, 2009
/ Print / Reprints /
/ Text Size+

Baxter of California, an American company that produces men’s grooming products, has re-introduced Bravado. Making its original debut in the early 1970s, the cologne has been retired for more than seven years now. This year, however, the company pays homage to the original by launching BRAVADO 2 and BRAVADO 3 fragrances. “The word bravado has an obvious masculine connotation,” says Jean-Pierre Mastey, president of Baxter of California. “It also has historical significance for the Baxter brand.” To appeal to its male consumers, the bottle features splatters, sprays and drips in foil application, instead of using ink or glue, like most traditional box packaging. BRAVADO 2 and BRAVADO 3 colognes are available exclusively at Barneys New York locations around the country and retail for $80 per 3.4oz bottle. (Package design: Marc Atlan Design, Inc.,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus