USA > Caribou Coffee

February 25, 2011
/ Print / Reprints /
/ Text Size+
Caribou Coffee is now bringing its customers into the conversation with its limited-edition, consumer-generated packaging, available through October.

Last year, Caribou Coffee launched a redesign that featured “bousims”-phrases that encourage customers to live life to the fullest. The coffeehouse is now bringing its customers into the conversation with its new, limited-edition packaging, available through October. Inspired by Caribou’s tagline, “Life is short. Stay awake for it.”, every cup, napkin and window graphic includes consumers’ responses to what they “stay awake for,” from “driving with the top down” to “last ride on the ferris wheel.” The cups also come with a “They Made the Cup” sleeve, while the in-store signage highlights consumer generated images.

February 2011

Package design
Colle + McVoy,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png