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Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids. Designed to appeal to both moms and children, the redesigned packaging features a playful illustration of raspberries, strawberries and blueberries or honey and bananas overflowing in a yogurt-filled cup. To more closely resonate with the Chobani brand, the 3.5oz cups also employ more white space, bolder colors and the traditional Chobani black lettering.
Launch
December 2010
Package design
Ceradini Brand Design, www.ceradini.com
