USA > Coca-Cola Olympic Games-themed cans

February 2, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by four Olympic sports.



Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by a group of popular US Olympians and champions called the Coca-Cola “Six Pack.” The group includes five-time Olympic medalist Apolo Anton Ohno (short track speed skating), Olympic silver medalist Gretchen Bleiler (snowboard), three-time Olympic medalist Angela Ruggiero (ice hockey), World Champion Evan Lysacek (figure skating) and two-time US figure skating champions Keauna McLaughlin and Rockne Brubaker. In addition to the cans, the designs also appear on 20oz Coca-Cola bottles, multipacks and 2L bottles with a new silhouette appearing every two to three weeks. A commemorative can featuring a contemporary interpretation of the Vancouver 2010 Olympic Winter Games symbol will be released for the February 12th opening of the Games.

LAUNCH DATE
January 2010 through February 2010

PACKAGE DESIGN
Turner Duckworth, www.turnerduckworth.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus