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February 18, 2011
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In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld. Designed to inspire “consumers to wave their own flags in support of heart health,” every can and bottle will feature one of two designs: a stick figure running with a heart flag or a group of stick figures waving the heart flag. The designs are also a visual reminder to visit DietCoke.com/HeartTruth where consumers can learn about how to live a heart healthy life. The packaging will be on shelves through the end of March.

Launch
February 2011

Package design
Tom Gauld, www.tomgauld.com

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