USA > Fresh Selections

November 18, 2009
/ Print / Reprints /
/ Text Size+

With the knowledge that food safety is an increasing concern for consumers, Kroger introduced its own traceable line of fresh salads. A 16-digit code printed on each Fresh Selections package allows consumers to learn where their produce was grown, its food safety status, and even where and when the product was packed, by entering the code at While at the site, consumers can also offer feedback about the product. Part of Kroger’s “Quality You Can Trace” program, Fresh Selections salads are available in Kroger’s family of stores’ produce departments for $0.99 to $4.99, depending on the variety and market.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus