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Frito-Lay North America is introducing reformulated products made with all natural ingredients. According to the brand, approximately 50 percent of the portfolio will be made with all natural ingredients by the end of the year, including Lay’s potato chips, Tostitos tortilla chips, SunChips multigrain snacks and Rold Gold pretzels. To highlight the change, the reformulated snacks will feature a stamp on pack that calls out that the products are made with all natural ingredients: no MSG, artificial preservatives or artificial flavors. The packages will also have a vertical, beige-and-white striped side strip to aid in identification.
Launch
January 2011
Package design
Hornall Anderson, www.hornallanderson.com
