USA > GrandyOats Granola

February 22, 2010
/ Print / Reprints /
/ Text Size+

Celebrating 30 years in business, GrandyOats has replaced its original plastic pouch packaging with a yogurt-cup-like container. The brand says it chose the new format because it is made from polypropylene, a BPA-free plastic that is dishwasher safe, which encourages reuse. Initial testing also found that the new package maintains product freshness longer. And, it’s easier for retailers to merchandise. “Retailers are not keen on the stand-up pouch that most granola companies are using because they are hard to organize, they tend to tip over and they are more difficult to rotate stock," says Aaron Anker, chief granola officer at GrandyOats. 

October 2009

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus