USA > Heinz Dip & Squeeze

February 11, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


As the first ketchup packet makeover for the foodservice industry in 42 years, Heinz introduces Dip & Squeeze packaging. In the past, consumers struggled to open Heinz ketchup packets and worried that they might make a mess while doing so. Now, consumers can either peel back the lid for dipping, or tear off the cap to squeeze ketchup out. And, the new package holds three times as much ketchup as the traditional packet.

LAUNCH DATE
February 2010 rollout, with nationwide distribution by the end of 2010

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus