USA > I Can't Believe It's Not Butter! Cooking & Baking sticks

August 31, 2009
/ Print / Reprints /
/ Text Size+

Unilever has created a healthier alternative to butter with the launch of its I Can’t Believe It’s Not Butter! Cooking & Baking sticks. The product’s packaging calls out its nutritional benefits-50 percent less saturated fat than butter and 0g trans fat per serving. The cookie graphics that appear on the packaging were specifically chosen for their very strong taste cues and to drive appetite appeal with consumers. And because food photography is not often used in this category, the brand can more easily stand out on the shelf. (Package design: Anthem Worldwide,; Printer: Malnove Packaging & Packaging Solutions,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus