USA > Liquid Wrench

January 14, 2010
/ Print / Reprints /
/ Text Size+

In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly. Consumer research uncovered how the target audience, do-it-yourselfers (or DIYers), select penetrating and lubricating products, and how important it was to purchase the correct tool every time. To aid consumers in their search, each Liquid Wrench package displays a mobile code for shoppers to text from their cell phones for instant product advice. “No longer will consumers have to hunt to find a salesperson to answer their questions or guess which product will solve their problem,” says Mike Guggenheimer, vice president of marketing for Liquid Wrench. “Our goal is to enable DIYers to learn for themselves by providing accurate and timely information.” Fitting with this goal, the packaging’s new logo features the image of an “expert” carrying a wrench. (Package design: Liggett Stashower,; Liquid Wrench,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png