USA > Little Duck Organics

October 20, 2011
/ Print / Reprints /
/ Text Size+
Little Duck Organics redesigns its freeze-dried fruit snacks for the "four feet and under crowd."

Little Duck Organics has redesigned the packaging for its line of organic freeze-dried fruit snacks, Tiny Fruits. The brand's rubber duck character is taking a more prominent role on the pouches and is now more closely integrated with the identity; pouches are color coded and a window showcases the fruit inside. 
The new packaging follows a brand strategy revamp that focuses on speaking to moms and dads with a personal tone. “A captivating company culture and bold branding are an integral part of our strategy to grow Little Duck Organics,” said Zak Normandin, the company founder and CEO.
The company collaborated with Southlake, TX-based 29 Agency for its packaging, and developed its web, marketing and promotional materials in-house. The new design took ‘best packaging’ at Natural Products Expo East in late September. Tiny Fruits are available at Whole Foods, Earth Faire, Fairway Market and other retailers nationwide. 
Launch: September 2011
Package design: 29 Agency

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png