USA > Lucini Italia dressings

August 31, 2009
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Although it’s normally a necessity on salads, dressing often gets a bad rap for being unhealthy. But Lucini Italia’s new line of artisan vinaigrettes is out to change that misconception. This 100 percent natural product needed packaging to remove itself from bad stereotypes, but also to create an emotional connection with consumers. As a result, the packaging features folk art-inspired drawings of key ingredients and a detailed description of the specific variety on the front label. (Package design: Miloby Ideasystem, www.miloby.com)

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