USA > Maybelline New York

August 17, 2011
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In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection. The product’s iconic pink and green tube will feature designs by Max Azria, Tracy Reese and Vivienne Tam, with each fashion designer putting a unique take on the original packaging. "We're celebrating Maybelline New York's fashion heritage by partnering with sought-after designers to bring a new look to America's most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman – modern, confident and chic," says David Greenberg, president of Maybelline New York-Garnier-Essie.

August 2011

Package design
Max Azria,; Tracy Reese,; Vivienne Tam,  

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Maybelline POP Display

September 11, 2011
If you are interested, use link below to see one of the Point of Purchase displays Maybelline used to celebrate their 40th.



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