USA > Nawgan beverages

April 21, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Nawgan beverages were created to help sharpen the mind by supporting memory and thinking. Because this is such a new, and unique, beverage category, the brand’s packaging had to easily communicate what the product was, in a clever way. The name “Nawgan” comes from a combination of the founder’s sons’ names, Dawson and Logan, but also is a reference to “noggin.” The brain graphic on the front of the packaging is made from a maze, which is a classic test of frontal lobe integrity in the brain. Because Nawgan drinks target adults aged 30 and up, the packaging was designed to resemble a serious adult beverage, minus the medicinal look. It comes in a small, 8oz format because the brand found that older adults prefer smaller volumes for functional products.

LAUNCH DATE
January 2010

PACKAGE DESIGN
Propaganda Inc, www.propaganda-inc.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus