USA > Nestle Glowelle

January 13, 2009
/ Print / Reprints /
/ Text Size+
Launching Glowelle-a so-called “beauty juice”-in upscale department stores, Nestle needed packaging that would convey a high-end positioning.

Our Packaging that Sells department looks at the latest packages in the marketplace and how they support their brands.

Nestle launched Glowelle-a so-called “beauty juice”-in upscale department stores like Neiman Marcus this September. The high-end positioning meant the package had to convey the appropriate image. And it does, with a simple, tapered bottle and applied color label that hold their own against competitors on the beauty shelves, where the functional juice brand is found. (Bottle: Vitro Packaging,; Bottle design: Kenneth Ussenko Productions,


Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png